The brand will unveil five new premium pillows and an evolution of its packaging, designed to bring the quality, innovation and design already inherent in its products to the point of sale.
Under the concept “New presentation, same essence”, mash® is evolving its visual and commercial language while remaining true to the qualities that have historically defined the brand: expertise in sleep, specialist knowledge of high-performance materials and fibres, applied innovation, and a product offering designed to enhance everyday wellbeing.
El Atelier del Descanso: five ways to experience sleep
Behind each model lies a careful process of material selection, development and refinement carried out by sleep specialists, together with meticulous manufacturing that incorporates a greater degree of manual intervention at certain stages of the process. The result is a collection in which each pillow offers its own distinctive sleep experience.
The collection is expressed through its own brand universe, more emotional and contemporary, designed to bring into the home that special feeling of sleeping in a good hotel: comfort, attention to detail and a sense of understated, accessible sophistication.
The concept is summed up in the message “Designed for sleep, created for life” and in a vision of quiet luxury: premium products created to elevate the sleep experience while remaining approachable and accessible.
Rest that goes beyond the bedroom
For mash®, rest does not end when we get out of bed. Its true value lies in how it supports us throughout the day.
When we sleep well at night, rest no longer occupies our thoughts. Instead, it becomes a quiet foundation that helps us face the day with a greater sense of wellbeing and vitality.
This understanding of rest gave rise to “Awaken your vitality”, an idea through which mash® aims to move beyond the bedroom and become a brand that accompanies people throughout their everyday lives. Because the products stay at home, but the wellbeing created by a good night’s sleep stays with you.
This philosophy is directly connected to El Atelier del Descanso and its message “Designed for sleep, created for life”: the product is designed for the night, but its true purpose lies in everything that comes afterwards.
A new image to better express the value of the collection
This evolution in the way mash® understands and communicates its brand is also reflected in the new packaging concepts it will present in Valencia.
Many products in the catalogue already feature high-value materials and performance benefits, but their presentation has not always communicated that value with the same strength. The new visual identity has been created to reduce the gap between the product’s real value and the way it is perceived.
More than simply an aesthetic update, the packaging has been conceived as a communication tool capable of explaining the product more effectively and building a more coherent brand experience at the point of sale.
As a result, mash® is moving towards a more recognisable and consistent identity in which product, packaging, display and communication all work in the same direction — reinforcing perceptions of quality across the catalogue and offering retailers a more contemporary and distinctive presentation.
Textilhogar 2026
Trade professionals will be able to discover El Atelier del Descanso and mash®’s new product presentations from 28 September to 1 October 2026 at Feria Valencia, as part of Textilhogar / Feria Hábitat València.
Location: Level 2 · Pavilion 3 · Stand C64
About Productos Kol / mash®
Productos Kol is a Spanish company specialising in sleep products and the developer and distributor of the mash® brand, with a history dating back to 1969. Its portfolio includes pillows, mattress protectors, mattress pads, duvets and other textile sleep products, as well as customised developments and solutions for the professional and hospitality sectors.
Through mash®, the company combines experience, technology, carefully selected materials and comfort-driven design. Under the concept “Awaken your vitality”, the brand views rest as something that goes beyond the night: a source of wellbeing that stays with people throughout the day.
