The Spanish firm is expanding its PLUS and ARO collections and introduces the new FOLT sofa and the new GOET armchair, reinforcing its commitment to contemporary furniture for living spaces, the hospitality sector and contract projects.
Frajumar will be taking part in the new edition of Feria Hábitat Valencia, held from 28 September to 1 October, where it will present a selection of new products that reflect the evolution of its catalogue and its commitment to contemporary design. Developed in collaboration with D.E. Gagliardini, Pensi Design Studio and Arbel, these new additions extend several of the brand’s collections with pieces conceived to meet the needs of architects, interior designers and furnishing professionals working across residential, hospitality and contract projects.
Among the main new additions is the expansion of the PLUS collection, designed by D.E. Gagliardini, which now includes the new pieces PLUS 02 and PLUS 05. These additions complete a range of occasional furniture characterised by the purity of its lines, the warmth of the wood and its ability to blend naturally into a wide variety of settings. This collaboration is further enhanced by the new GOET armchair, a piece with enveloping lines and exceptional comfort that combines elegance, functionality and versatility for contract and living spaces.
The ARO collection, created by Pensi Design Studio, continues to expand with the addition of a coffee table and a pouf designed to complement the armchair presented previously. These new pieces maintain the collection’s design language and enable the creation of more complete and cohesive compositions for hotels, lounge areas, waiting areas and residential projects, reinforcing an identity based on the balance between wood, upholstery and visual lightness.
Rounding off the new additions is FOLT, the new sofa designed by Arbel – a piece characterised by its serene lines and generous proportions, conceived to create welcoming, contemporary spaces. Its design aims to offer maximum comfort without compromising on a clean, timeless aesthetic, making it suitable for both hospitality projects and living spaces.
Beyond the introduction of new pieces, the range presented by Frajumar at Feria Hábitat Valencia reflects a vision based on the continuous evolution of its collections. Each launch is developed to complement existing product families or to establish new design directions, offering coherent, customisable solutions that respond to the diversity of today’s interior design projects.
In-house manufacturing, extensive customisation possibilities and close collaboration with renowned designers remain central to the development of every collection. This approach allows Frajumar to create furniture that adapts to the specific requirements of each project, while consistently balancing design, comfort and quality.
Visitors to Feria Hábitat Valencia will be able to discover all these new products at Frajumar’s exhibition stand and experience first-hand a range that reaffirms the company’s commitment to innovation, signature design and the creation of collections designed to stand the test of time and evolve over the years.
The company’s participation in Feria Hábitat Valencia comes at the end of a particularly significant year for the company, which will continue to promote design through a new edition of InterCIDEC, its international competition aimed at students and emerging designers, thereby reinforcing its commitment to the development of design and emerging talent.
FOLT sofá: https://frajumar.com/en/product/folt-sofa/
GOET butaca: https://frajumar.com/en/product/goet-armchair/
Colección ARO: https://frajumar.com/etiqueta-producto/coleccion-aro/
ARO mesa: https://frajumar.com/en/product/aro-puff/
ARO puff: https://frajumar.com/producto/aro-puff/
PLUS 02: https://frajumar.com/en/product/plus-02-centre-table/
PLUS 05: https://frajumar.com/en/product/auxiliary-table-plus-05/ InterCIDEC2026: https://frajumar.com/en/intercidec-competition/intercidec-awards-2026/