Feria Hábitat València uncovers the soul of design in its new campaign creativity

Valencia-based design agency Odosesign is devising a new, forward-looking image of Hábitat by “exploring raw materials” to reveal the “soul” of interiors.

The proposition forms the basis for the new creativity for the upcoming edition of Hábitat, slated to take place from 19th to 22nd September at Feria Valencia.

València, 15 june 2023.- Feria Hábitat València has launched what will be the new creativity for the marketing campaign for the upcoming edition of the fair, which runs from 19th to 22nd September at Feria Valencia. The new design is being worked on by the creatives at Valencia design agency Odosdesign and aims to uncover “the soul” of interiors, design or objects, furniture or lamps, hinting at the fresh take on fitting out interiors that will be provided through the sensory and experiential event that Feria Hábitat València 2023 is poised to be.

The creativity offers a forward-looking image of what is one of the foremost events on the Spanish and international interiors landscape: Feria Hábitat València. The main objective was to take the branding initially conceived by Odosdesign itself a stage further and focus it on the product and its high standard of quality, but this time from a conceptual perspective, making it memorable and clearly part of the circuit of key trade fairs for the industry.

The soul of the campaign

The aim was to represent different products linked to the interiors industry through their raw materials, thereby “exposing” the skeleton hidden inside a sofa, for example, or a little table or a lamp. “What we are drawing attention to”, the design agency explains, “is the essence and the importance of the design process that underlies the final result, which is the outer layer of each object that we finally get to see”.

For Odosdesign,therefore, “every thread woven with care, every one of a product’s layers, every joint has a history to it, a shared experience, and is pivotal to creating welcoming spaces full of personality. This creativity invites people to explore the raw materials used to make the products”.

The move means that Valencia is clearly still positioning itself as a destination indisputably linked to design, is evidently on top form and is maintaining the positive performance it has delivered in recent years in terms of figures and quality offering.


Odosdesign is a design agency founded in 2002. It specialises in taking a broad design approach to create a concept that captures the essence of a brand. Its aim is to use creativity, research and transformative design to deliver the most impactful and lasting results. Driving its success is a multidisciplinary team of talented individuals led by Luis Calabuig and Ana Segovia. Over their 20 years in the business, they have worked with international brands such as Actiu, Mindo, Danao, Punt Mobles, Lladró and Fiora. Some of their creations, like the Ensombra parasol designed for Gandiablasco, have been displayed in design museums all over the world.

Feria Hábitat Valencia is the leading international showcase for Spain’s interiors industry, a wide-ranging showcase featuring furniture, lighting, decorative items, upholstery and sleep. It brings more than 600 Spanish and international companies together every year, whilst more than 48,000 visitors came to the last edition from 70 countries. In 2023, the fair runs alongside Home Textiles Premium by Textilhogar.