Hábitat Valencia Fair 2017 has already started a great buyers´ campaign with the support of ICEX (the Spanish Foreign Trade Agency), IVACE (The Valencian Institute of Business Competitiveness), EXTENDA (Andalusian Agency of Foreign Promotion), and the national trade associations: ANIEME (Spanish National Association of Furniture Manufacturers and Exporters) and FEDAI (Spanish Federation of Lighting Manufacturers and Exporters).

They will work together to ensure the greatest international presence of buyers, architects, interior designers, relevant international groups, hotel chains, and so on. The nearby markets will have an important power in the campaign with France, Portugal, Germany, United Kingdom, Netherlands, Morocco, Algeria and Belgium as main references. The Latin American market, with a high level of activity in the hotel sector in countries as Mexico, Dominican Republic, Colombia and Cuba, is also another of the main targets.