Agenda of Activities

CONFERENCES
"AGORA NUDE"
HOTEL HÁBITAT Escenario ITH
CONFERENCES "ESPACIO COCINA SICI"
OTHERS
ACTIVITIES

LEVEL 3 MAIN HALL

CONFERENCES "AGORA NUDE"

Monday 30

11:00 a.m. CONFERENCE. Futures of design.

  • Irene Brotons, designer and professor at EASDA.
  • Fernando Galdón, tutor and researcher at RCA London
  • María Navarro, manager of ADCV

 

12:00 am. – FUNDACIÓ DEL DISSENY PRESENTATION. ‘The protection of innovation and creativity’

  • Iván Sempere, Co-CEO of PADIMA
  • Xavi Calvo, director of the Fundació del Disseny

 

1:00 p.m. LECTURE Tools to streamline design projects: Material Bank

  • Muriel Bourgeay, architect.

 

3:00 p.m. ARKHAM PROJECTS LECTURE
Architectural vanguard, design, and landscaping

  • Benjamín Peniche, architect. 


4:00 p.m. UECKO ROUNDTABLE
Sensory and human experience in contract spaces. Neuroarchitecture through materials

  • Rubén Santiuste, CEO UECKO.
  • Marcel Benedito, Director of Distrito Oficina Magazine
  • Aitor García de Vicuña, AGV Industrial Design Studio.


5:30 p.m. GOMARCO LECTURE.
 Understanding sleep and its mechanisms to take care of it

  • Gonzalo Pin, Head of Pediatrics and Sleep Unit at Quironsalud Hospital in Valencia. 
  • Lucio Fernández, Director of People and Corporate Social Responsibility (CSR) at Gomarco
Tuesday 1

10:00 a.m. ARCHITECTURE LECTURE. Global habitat. 

  • Carlos Salazar. Carlos Salazar Arquitectos. 

 

11:00 a.m. ANDREU WORLD ROUNDTABLE
Circular Design® Challenge

  • Moderator: Marcel Benedito, Director of Distrito Oficina Magazine.


12:00 p.m. TALK & COLLOQUIUM. 
Living in community, COLIVING.

  • Juana Pino, training and team supervision at Pino, the gift of living.
  • Carlos Oñate, Head of Living Sutega
  • Enrique Shonberg, Secretary General of the Design Institute of Spain (D!OS)
  • Aitor García de Vicuña, industrial designer. Coordinator at AGVestudio. Designer of the Pino collection presented at SICI 2024
  • Moderator: Ana Cortijo, Director of Cortijo Social Media and Communication Manager at Pino kitchens and bathrooms.


1:00 p.m. FORMICA LECTURE. Matter and Pattern Trends 25-26. Materials and colors trends.

  • Pepa Casado, trend specialist (FUTUREA)


3:00 p.m. LECTURE ‘CULDESAC, BEYOND THE COMFORT ZONE’  

  • Pepe García, Culdesac team.


4:00 p.m. ROUNDTABLE ‘BOSIBUCHET, TIME AND MATTER’
Organized by Fundació del Disseny.
Contemporary craftsmanship and design

  • Domaine de Boisbuchet, international research center on design and architecture. 
  • Inma Bermúdez, designer. National Design Award 2022.
  • Sergio Mendoza, WAO design editor.
  • Presented by: Chisco Villar, Head of Cultural Action Area at the Ministry of Culture

 

5:00 pm. ALASKA CIRCULAR CONFERENCE. ‘The future of furniture is circular: the importance of the circular economy in the furniture industry’.

  • Alaska Capel Entrena (Alaska Circular)
Wednesday 2

10:00 a.m. INTERIOR DESIGN COUNCIL ROUNDTABLE

  • President: Andoni Díaz Torres
  • Vice President: Pepe Cosín Valero
  • General Secretary: Arancha de Nemesio Lamar
  • Treasury: Rosa Sánchez Sevilla
  • Member: Luz Huerga de León
  • Organized by: General Council of Official Colleges of Interior Decorators and Designers of Spain (CGCODDI)

 

11:00 a.m. ANDREU WORLD ROUNDTABLE
23º Design Competition

23º Concurso de Diseño

  • Ana Botella (IVACE)
  • Ángela Montagud (Clap Studio)
  • Maria Teresa Palomares (Universitat Politècnica de València)
  • Xavi Calvo (Fundació del Disseny)
  • Ernesto Belloch (Andreu World)
  • Moderator: Pilar Marcos, Director of Interior Design Magazine
 

12:00 p.m. LECTURE ‘DESIGN AS A SENSORY EXPERIENCE. FROM THE CITY TO THE OBJECT’

  • Ramón Esteve. Ramón Esteve Studio. 

 

1:00 p.m. EQUIPO DRT ROUNDTABLE. ‘The Thread of Design’

  • Vicent Martínez, designer.
  • Ana Hernández, graphic artist. 
  • Arantxa Porter, Managing Director at Equipo DRT.


3:30 p.m. AITEX SERIES. TEXTILES FOR THE HOME AND HABITAT.  

  • 3:30 – 4:10 p.m. – Sustainable Transformation: Circular Economy Applied to Home and Habitat. 
    Presented by: Lucas Frochoso, Director of R&D Projects at AITEX. 
  • 4:20 – 5:00 p.m. – How Electronic Textiles Are Shaping the Future of Habitat and Home. Success Stories. 
    Presented by: Jorge Moreno, Head of Smart Textiles & Digitization Group, and Marina Munar, R&D Technician. 
  • 5:10 – 5:50 p.m. – Discover the Textile Home Trends Coming in 2025. Presented by: Elidia Blanes, R&D Technician at AITEX, and Paqui Orihuel, Fashion Designer and Expert in Product Research and Development.
  • 6:00 – 6:30 p.m. – Trends Monograph: Innovative Materials for Habitat. Presented by: Cristina Revert, Market Analyst at AIDIMME, and Carmen Jover, Project Director at Valhabitat 2024 and Expert in Trends, Design, and Textile Product Management.
Thursday 3

10:00 a.m. HABITAT TRENDS OBSERVATORY. Presentation of the OTH monograph ‘Innovative Materials’. 

  • Cristina Revert, Head of OTH at the AIDIMME Technological Institute. 

 

10:20 a.m. CONFERENCE. Biomaterials and sustainable thermal systems for the interior of the habitat.

  • Rosa Pérez Campos. PhD in Chemical Sciences. Head of the AIDIMME Materials and Finished Products Lab.
  • Enrique Serra. PhD in Construction Engineering at AIDIMME.

 

10:40 a.m. PRESENTATION OF THE ‘DIGITAL TWIN’ FOR FURNITURE TESTING. Promoted by AEI Madera-Mueble of the Valencian Community; AEI AMUEBLA; CETEM Technological Center; ARVET; and SANCAL Design.

  • Jesús Sanz, Delegate of the GDM Project Consortium

 

11:00 a.m. VICCARBE LECTURE.  ‘Creative challenges. Assimilation and standardisation in art, culture and design’.

  • Rubén Mateos Brea, head of Design at Viccarbe.

 

12:00 pm. CONFERENCE ‘DESIGN TO CARE AND EXCITE. WOMEN IN OFFICE DESIGN’

  • Rocío Piña, Enorme Studio
  • Maria Lillo, Wanna studio
  • Pepa Casado, founding partner and principal investigator at Futurea
  • Nuria Castilla, Researcher at the UPV Neuroarchitecture Laboratory. 
  • Moderator: Kiko Fuentes Lojo, architect specialising in communication.

 

1:00 p.m. ACTIU LECTURE
Design meets industry. Neuro & Microarchitecture.

  • Sergio Baragaño, architect and founder – Room 2030
  • Jesús Bivià Roig, Office and Educational team manager – Erre Arquitectura
  • Susana Iñarra Abad, senior lecturer – University at Universitat Politècnica de València
  • Valentina Noris, Project Director – EMBT Architects
  • Moderator: Soledat Berbegal, advisor and director of Brand and Reputation at Actiu

HOTEL HÁBITAT - Escenario ITH

LEVEL 3 PAVILION 3

Monday 30
'ITH TechY Room: exploring emerging technology and robotics in the hotel'.

12:00 p.m. PRESENTATION ‘KEY TENDENCIES FOR THE FUTURE OF DESIGN IN THE HOSPITALITY SECTOR’

  • Tom Ito. Head of Gensler’s Hospitality
  • Hosted by: Juan Pons, CEO. Point.

 

12:30 pm. DEBATE PANEL: RETIREES, ROBOTS, AND OTHER DARING IDEAS
The curious case of the ITH TechYRoom 1.0 Project.
Participants:

  • Olivia Estrella. Director of Tourism Innovation. Turisme Comunitat Valenciana
  • Pablo Hernández. General Director of RH Hotels
  • Xavier García. CEO of Robottions
  • Leire Bilbao. Managing Director of Visit Benidorm

Moderator:

  • Beatriz Heras. Director of Digital Transformation, ITH
Tuesday 1
'Hotel design to enhance the customer experience'.

12:00 pm. PRESENTATION: WOW EFFECT IN HOTELS.
Design strategies to surprise the guest.

  • Pedro García, marketing and communication chief of VIVOOD Landscape Hotels & AURA Vivood.

12:30 pm. DEBATE PANEL: THE WOW AND EXPERIENCE MAKERS
Participants:

  • José Manuel Picó. Humanist and architect, Espacios Maestros
  • Araceli Budía Cabeza. Global Digital & Guest Experience Manager, Palladium Hotel Group
  • Juan Pons. CEO, Point
  • Juan Sánchez Villar, operations manager Caro Hotel & Alma del Temple

Moderator:

  • Raquel Sanjuán, CEO & Founder Raquel Sanjuán
Wednesday 2
'Comfort and sustainability in the hotel industry: architectural and technological perspectives' conference

12:00 pm. PRESENTATION: HOTEL DESIGN AND SUSTAINABILITY

  • Héctor Ruiz-Velázquez. Architect. Studio Ruiz Velázquez


12:30 pm. DEBATE PANEL: HOTEL SUSTAINABILITY AND ITS ENVIRONMENT.
POSITIVE IMPACT OF HOTELS. SUSTAINABLE PRACTICES AND SOCIAL RESPONSIBILITY
Participants:

  • Francesca Heathcote Sapey. Partner
  • Teresa Sapey & Partners  Partner Teresa Sapey & Partners 
  • Belén Juárez. Sustainability Manager at Barceló Hotels & Resorts
  • Víctor Monzón. CEO, Bioscore
  • Mayte García Córcoles. Secretary General, HOSBEC

Moderator:

  • Elena Fraile. Director of ‘Con l de Inmobiliario’ and ‘Clase Business’ on Radio Intereconomía

AMC KITCHEN LAB AUDITORIUM

LEVEL 3 PAVILION 4

Monday 30

1:00 pm. SHOWCOOKING – TASTING. ‘Cooking processes in rice: the Maillard Effect’.

  • Alex Such (Gastronomic Director of Mediterráneo Culinary Center)
  • Rosa Parra (Director of Mediterráneo Culinary Center).

 

3:00 pm. SHOWCOOKING – TASTING. “Cooking processes in meats, the benefit of the Maillard reaction in figatell”.

  • Alex Such (Gastronomic Director of Mediterráneo Culinary Center)
  • Rosa Parra (Director of Mediterráneo Culinary Center).

 

4:00 pm CONFERENCE Insenia Design School Madrid

  • Silvia Trigueros, interior designer
  • Steven Littlehales, Line 3
  • Samuel Pérez, Cucine Home Group
  • Moderator: María Perlado, Insenia
Tuesday 1

11:00 am. JORGE PENSI DESIGN CREATIVE PROCESS CONFERENCE

 

12:00 pm. III MARBLE WORKERS FORUM

Participants:

  • Isidoro García. Workshop Manager, Marmolería Aperribai
  • José Luis Carmena. Partner, Grupo Mármoles Carmena
  • Xavier Aldanondo. Manager, Akemi Spain
  • Santiago Alfonso. VP Global Communication & Corporate Reputation, Cosentino

Moderator:

  • Marisa Carrió. Focus Piedra

Sponsored by: Cosentino and Akemi Spain

 

1:00 p.m. DISCUSSION WITH DANIEL COLINO AND SIGFRIDO SERRA + SHOWCOOKING – TASTING BY FRANKE. “The identity of Valencian cuisine in 5-star hotels”

  • Carlos Julián, (Executive Chef of Restaurant Ampar, Hotel Hospes Palau de la Mar, 5*SUP), Winner of the Bocuse d’Or Spain 2023.

 

3:00 p.m. SHOWCOOKING – TASTING. “Tradition does not have to be lost in haute cuisine”.

  • Carlos Julián, (Executive Chef of Restaurant Ampar, Hotel Hospes Palau de la Mar, 5*SUP), Winner of the Bocuse d’Or Spain 2023.

 

4:00 pm. CONFERENCE ‘How to sell to the new super-informed customer’

Taught by:

  • Dani Colino. ‘Youtuber’ specializing in kitchen equipment

 

Wednesday 2

10:00 a.m. PRESS BREAKFAST WITH AMC – ESPACIO COCINA SICI

  • Juan Luis Salvador, president of AMC and Espacio Cocina SICI
  • Sebastián Acedo, director of AMC
  • Daniel Marco, director of Espacio Cocina SICI.

 

11:00 am. CONFERENCE ‘INTERNALIZED’ JORGE PENSI AND XIMO ROCA

 

12:00 pm. II INTERSECTORAL KITCHEN COLLOQUIUM

Participants:

  • Tamara Delgado. Creative and Commercial Director, Escenium
  • Juan Jiménez. CEO, Copatlife
  • José Miguel Valverde. Marketing and Communication Director, Cocinas Fiona
  • Santiago Manent. Managing Director, XTONE-Grupo Porcelanosa

Moderator:

  • Marisa Carrió. Focus Piedra

Sponsored by: XTONE-Grupo Porcelanosa

 

1:00 pm. A3COM CONFERENCE. ‘Furniture on the Global Stage: Innovation, Communication and New Trends’

  • Pedro Payeras, CEO Fusteria Campanet and president of Unimadera.
  • Juana Pino, Training and Supervision of Living Pino Teams

 

3:00 pm SHOWCOOKING

By Biesse

 

4:00 pm BIESSE AWARDS

 

5:00 pm. CONFERENCE ‘THE KEYS TO A SUCCESSFUL FRANCHISE IN THE KITCHEN SECTOR’

  • Guillemette Schortgen, Mobalpa Spain Country Manager

 

6:30 pm. KITCHEN PARTY. Sponsored by FRANKE. 

Tickets
Kitchen Party
Tuesday 3

11:00 am. XIMO ROCA CREATIVE PROCESS CONFERENCE


12:00 pm. PRESENTATION OF THE 5TH EDITION OF ANTALIA DECORA


1:00 p.m. SHOWCOOKING – TASTING. “The identity of Valencian cuisine in Ibiza”.

  • Sergio Giraldo, (Executive Chef of the “A Mesa Puesta” Group: Zazú and Morena Ibiza)

OTHER ACTIVITIES

EXHIBITORS AGENDA

Monday 30

9:30 a.m. to 6:30 p.m. TEULAT STAND (N2P1 A20). Teulat Coffee Club.
A coffee experience by Teulat and Solo Magazine.
Coffee and design through the experience of a coffee shop where not only signature coffee will be offered but also various activities for design enthusiasts.

 

12:00 to 1:00 pm. – ROS STAND (N2P4 E29). Press presentation of Ros’s new proposals, featuring Martín Geretto, ROS’s head of design.

 

12:00 to 1:00 p.m. ANTALIA STAND (N3P4 B19).
Official presentation of signature kitchens by Jorge Pensi and Ximo Roca.

 

1:00 to 2:00 p.m. VICCARBE STAND (N3P1 C20). Presentation of the new Perxa collection, designed by Piero Lissoni.

Register here

 

1:00 to 2:00 p.m. ANTALIA STAND (N3P4 B19).
Cooking with Javier Peña and his assistants Ximo Roca and Jorge Pensi.

 

1:30 p.m. VICAL STAND (N3P2 C66). Presentation of the new Nara collection by Francesc Rifé.
Meeting with the press and professionals with the presence of the designer Francesc Rifé.

 

2:00 to 3:00 p.m. ANTALIA STAND (N3P4 B19).
Enjoy some snacks with live music.

 

4:00 pm.- COSENTINO STAND  (N3P4 B17) Lecture Miguel Gómez (CEO Formas Cocinas)

 

4:00 to 5:00 p.m. ANTALIA STAND (N3P4 B19).
Showcooking with Javier Peña.

 

5:30 p.m. ANDREU WORLD STAND (N3P2 A9).
Press Meeting / New Designs Press Preview.
Shuttle service from the fair to the pop-up showroom in Alaquàs and return to Valencia.

 

5:30 to 6:30 p.m. ANTALIA STAND (N3P4 B19).
Cava tasting and pairing in a relaxed atmosphere with live music.

 

7:00 p.m. SALA CASTELLÓN (North Forum) National Furniture Coordinating Assembly

Tuesday 1

9:30 a.m. to 6:30 p.m. TEULAT STAND (N2P1 A20). Teulat Coffee Club.
A coffee experience by Teulat and Solo Magazine. Coffee and design through the experience of a coffee shop where not only signature coffee will be offered but also various activities for design enthusiasts.

 

10:30 a.m. STAND LdK LIVING OUTDOORS (N3P2 B78). Presentation of the new products and collections.

Press breakfast with the presence of Luis García, director of LdK, and Paula Piris, stand designer.

11:00 a.m. POALGI STAND (N3P4 C19).

Presentation of the new Clot & Riera sinks, designed by Estudi Manel Molina. With the presence of the interior designer and industrial designer Manel Molina. Attendees will also be able to enjoy a showcooking by chef Jokin Irondo, a participant in Master Chef.

 

11:00 a.m. HOTEL HÁBITAT (N3P3) Presentation and press tour of the Hotel Hábitat installation, with the presence of architect Héctor Ruiz-Velázquez.

 

11:00 a.m. JOAQUÍN RODRIGO ROOM 2 (Mall Level) Presentation of the ‘Habitat 2024 Congress. Artificial Intelligence. Cases and applications in habitat companies’

Press conference to present the Habitat Congress, which will be held on October 24 at Feria Valencia.

Organised by: FEVAMA and AIDIMME

 

12:00 p.m.- COSENTINO STAND (N3P4 B17) Showcooking with chef Lluis Penyafort from Valencia Cooking Club

 

12:00 a.m. to 1:30 p.m.. OFFICIAL OPENING CEREMONY (Central Forum). Mr. President of the Generalitat Valenciana, Carlos Mazón.

 

12:00 a.m. to 1:00 p.m. ANTALIA STAND (N3P4 B19).
Learn about kitchen layouts with cookologist Daniel Colino.

 

12:30 am. to 1:00 pm. – GREENAREA STAND (N3P1 E11). Presentation of their new biophilic solutions to innovatively and sustainably connect nature, people, and design in interior spaces.

 

13:30 to 14:30 h. ACTIU STAND (N3P1 B19). Presentation to the media of Actiu’s new collections by the designers themselves and guided tour of the different areas of the stand. Wine of honor and networking afterwards.

1:00 to 2:00 p.m. ANTALIA STAND (N3P4 B19).
Cooking with Javier Peña and his assistants Pablo Puyol and Gonzalo García.

 

2:00 to 3:00 p.m. ANTALIA STAND (N3P4 B19).
Enjoy some snacks with live music.

 

4:00 to 5:00 p.m. ANTALIA STAND (N3P4 B19).
Showcooking with Javier Peña.

 

5:30 to 6:30 p.m. ANTALIA STAND (N3P4 B19).
Cava tasting and pairing in a relaxed atmosphere with live music.

 

5:30 pm. GOMARCO STAND (N2P1 D15). 20th anniversary celebration.

Gomarco will pay tribute to the ties that have lasted for more than 20 years, rewarding the loyalty and commitment of its oldest customers.

Wednesday 2

9:30 a.m. to 6:30 p.m. TEULAT STAND (N2P1 A20). Teulat Coffee Club.
A coffee experience by Teulat and Solo Magazine.
Coffee and design through the experience of a coffee shop where not only signature coffee will be offered but also various activities for design enthusiasts.


10:00 to 11:00 am. – ALASKA CIRCULAR STAND (N3P2 A25). First edition of the ‘Alaska Circular’ Awards. Prizes will be presented by designer Ramón Esteve.


12:00 p.m.- COSENTINO STAND (N3P4 B17) Showcooking with chef Lluis Penyafort from Valencia Cooking Club


12:00 to 1:00 p.m. ANTALIA STAND (N3P4 B19).
Get motivated with the magic of Jorge Luengo.


1:00 a 2:00 pm. STAND VICCARBE (N3P1 C20). New collection presentation Noha Collection, by Ludovica Serafini and Roberto Palomba. 

Register here


1:00 to 2:00 p.m. ANTALIA STAND (N3P4 B19).
Cooking with María Morales and her assistants Jorge Luengo and Daniel Colino.


2:00 to 3:00 p.m. ANTALIA STAND (N3P4 B19).
Enjoy some snacks with live music.


4:00 to 5:00 p.m. ANTALIA STAND (N3P4 B19).
Showcooking with María Morales.


5:30 to 6:30 p.m. ANTALIA STAND (N3P4 B19).
Cava tasting and pairing in a relaxed atmosphere with live music.


7:30 pm. SPANISH DESIGN NIGHT (Veles e Vents Building, Valencia).

A unique celebration with national and international professionals at an event organised by the Forum of Renowned Spanish Brands.

*To attend, please contact in advance via foro@brandsofspain.com*

Thursday 3

9:30 a.m. to 5:00 p.m. TEULAT STAND (N2P1 A20). Teulat Coffee Club.
A coffee experience by Teulat and Solo Magazine.
Coffee and design through the experience of a coffee shop where not only signature coffee will be offered but also various activities for design enthusiasts.

 

12:00 p.m.- COSENTINO STAND (N3P4 B17) Showcooking with chef Lluis Penyafort from Valencia Cooking Club

 

1:00 to 2:00 p.m. ANTALIA STAND (N3P4 B19).
Cooking with María Morales and her assistant Juan Luis Salvador.

 

2:00 to 3:00 p.m. ANTALIA STAND (N3P4 B19).
Enjoy some snacks with live music.