Stunning architectural space brimming with textures, colour and trends, fruit of new collaboration between Valencian creative and Interiores magazine, set to feature large workspace and AITEX trends zone.
Valencia, 12st June 2025.- Pink is on-trend at Textilhogar. The next edition of Spain’s home textile industry trade fair par excellence, which takes place alongside Feria Hábitat València from 29th September to 2nd October, will be tinged with pink thanks to a stunning architectural space conceived by designer Sigfrido Serra and titled ‘Pinknic, textile experience’.
The innovative Valencian creative is reprising his partnership with Interiores magazine this year, decking part of Feria Valencia’s Hall 3 on Level 3, just by the entrance to the space allocated to Textilhogar, with pink. With his mould-breaking temporary installation, Serra is attempting to create “an experimental, sensory public space where people can interact and where fabric is the star of the show. It will reflect a commitment to the environment whilst creating a setting in which people can both socialise and work”.
An authentic “enclave of textures and colour” that Sigfrido Serra describes as “a pink pause in the midst of the surrounding design hullaballoo” that “celebrates softness, connecting with others and colour as an experience”. As he explains, “in the midst of the hustle and bustle of the fair, this huge marquee stands as a refuge: a temporary architectural structure that invites people to stop, sit and look. It is like a picnic, but with design as the food. Like a home but temporary. Like an experience, but tactile”.
The dominant feature of the installation is the colour pink, “which is not just a chromatic choice, but an attitude: it speaks of softness, domesticity and emotions. In a city like Valencia, where the streets are an extension of the home and sitting around a table is a ritual, the pink acts as an emotional filter: it gives fresh meaning to the humdrum, turning it into a stage set. Pink here is like an emotional gesture, a declaration of softness, an expression of the Mediterranean”.
The main feature of the space will be “a large table, which presides over the interior. Not as a decorative object but as a hub for meetings, conversations and sharing. As the absolute star of this show, fabric is draped and hung everywhere, setting the atmosphere of the space”. This same area is also set to host the Trends Zone, which reflects the findings of the detailed research the Instituto Tecnológico Textil AITEX carries out every year and that provides inspiration for designers of textile collections, amongst others.
From ‘Orange’ to ‘Pink’
This will be the second consecutive year that Sigfrido Serra, in partnership with Interiores magazine, is drawing on his own creative universe to devise a disruptive installation for Textilhogar. Last year, Serra created a dreamlike ‘Orange Forest’ that stunned the thousands of visitors who attended the fair, with its circular structures suspended from the exhibition hall’s ceiling creating a textile maze that revealed trends.
For 2025, colour will again be one of the main features of Textilhogar. As Sigfrido himself explains, Pinknic promises to be “more than a colour or a shape: it is an attitude. A manifestation of the importance of textiles in interior design and architecture. An invitation to live with colour, with shapes and in the moment”.
About Sigfrido Serra
A construction engineer and interior designer with more than 10 years’ experience, he is the founder and director of Sigfrido Serra Studio.He took a degree in Construction Engineering at the Polytechnic University of Valencia (Universidad Politécnica de Valencia), and Diplomas in Interior Design at the Valencia School of Art and Design (Escuela de Arte Superior de Diseño de Valencia) and the Hochschule Rosenheim. In addition, he has studied with several specialists including James Orron (Objekt-Projekt), Rainer Haegele (Daily Soap), Frank Marcus (Campus Store), Ricardo Pérez (Virtual Architecture) and Arturo Catalá (Naval Interior Design). He has also studied at the Central School of English in London.
Sigfrido Serra founded and is the director of Sinmas estudio. He has participated in all the main design and interior design events including, amongst others, Casa Decor in 2019, 2020, 2022, 2023 and 2024, Marbella Design Week 2021, Feria Habitat, CES Las Vegas 2022 and ADN Forum 2023. He has also worked on Interior Design, Architecture and Town Planning projects for Valencia City Council.
Sigfrido currently combines running his Architecture and Interior Design practice with teaching at Barreira Arte + Diseño, where he delivers a university degree course in Interior Design, a Master MINT (Masters in Interior Design, Creativity and Innovation) course, and directs the MOOD online Masters in Interior Design Project Development and Management course. AD magazine has nominated him one of the best interior designers in Spain for two years running.
Hábitat and Textilhogar: a unique offering, drawing an international audience
From 29th September to 2nd OctoberFeria Valencia will be hosting the three leading furniture, lighting, décor, home textiles, upholstery and contract sector trade fairs simultaneously. Feria Hábitat València and Textilhogar Home Textiles Premium comprise Spain’s most extensive showcase for the home and the contract sector, configured on a large scale and drawing a huge Spanish and international audience – a successful formula featuring more than 90,000 square metres of exhibition space and attracting more than 43,000 professionals to visit from 70 countries.
