“Dynamic energy of emerging creatives” is inspiration for estudi{H}ac creative director’s “metaphor in motion” expressed as “huge cavalcade of ideas, shapes and materials revealing young talent at start of their journey”.
Salón nude 2025 being supported by Ministry of Culture and Sport and timber processor Finsa.
Valencia, 30th June 2025.- The upcoming edition of Feria Hábitat València’s Salón nude, slated to take place from 29th September to 2nd October, is staging a new and impressive display space concept devised by one of the top designers of the moment, José Manuel Ferrero. Whilst two editions back Pepe Cosín fashioned the nude space in soft shades of cream and blue, this year estudi{H}ac’s creative director will be delivering a groundbreaking, powerful and symbolic visual concept connecting the past, present and future of design.
Ferrero, who took part in the first three editions of Salón nude as an emerging designer and headed up the show’s tenth anniversary commemorative design in 2012, is bringing a fresh take on space to this year’s event: a road map to the future inspired by athletics tracks and the dynamic energy that characterises emerging creatives.
The novel design aspires to be a metaphor in motion for what it takes to be a practicing designer: rhythm, stamina and perseverance. “A huge cavalcade of ideas, shapes and materials revealing young talent at the start of their journey, aware that design is, above all, a career for the long haul”, explains Ferrero himself. For him, “every design shown at nude is proof of that silent but determined journey towards professionalization and innovation”.
How is it structured?
The design of the space revolves around a large central Ágora, a circular, dynamic and multi-purpose space, where the major voices in design today will come together, the most significant conversations will take place and the most important views on the topic will be aired, making the voice of young designers the shining light on the long road to innovation and professionalization.
The space champions the link between design and production: this is a field where creativity is translated through techniques, specific materials and industrial processes that can all be replicated. The installation includes elements of construction that show this clearly: modular structures, simple finishes, visible joints etc. and materials that allude to manufacturing and light engineering.
For Ferrero the project means that “nude is able to reassert its identity as an active forum for thought and action and consolidate its mission to be a launchpad for emerging designers, serve as a tool for the interiors industry, create spaces where professionals can meet and promote the values of the culture of design”. Indeed, in the designer’s view, “Hábitat is the ideal setting for giving new talent visibility and strengthening the bond between creativity, industry and the market”.
Support from Finsa and the Ministry of Culture and Sport
Salón nude is being sponsored again this year by the Spanish Government, through the Ministry of Culture and Sport, which is supporting the event as a showcase for promoting Spanish talent and design.
Salón nude is also and not for the first time partnering with a leading timber processor. This year it is the turn of Finsa, which will be contributing its latest Hábitat 360 innovations in technical and decorative solutions for interior architecture to the construction of Salón nude 2025.




