Solange Van Dorsen, Patricia Herrero, Macarena Gea, and Estela López set to be official digital ambassadors for Feria Hábitat València 2025 following success of last edition’s pioneering initiative.
These influencers have an overall community of almost a million followers on their social media and will be providing coverage in real time of the latest trends and novel products they see at the upcoming edition of Hábitat and Textilhogar.
Valencia, 28th July 2025.- Following the significant impact and excellent reception the first edition of the joint fair enjoyed, Feria Hábitat València and Textilhogar will this year be hosting some of the top influencers in the field of interior design, décor and design as digital ambassadors for this next edition of the event, which takes place from 29th September to 2nd October at Feria Valencia.
Once again, there will be four leading content creators – who share a community of as many as a million followers – touring the 90,000+ square metres of exhibition space to share, highlight and promote everything that happens at both Hábitat and Textilhogar on their Instagram channels.
Live coverage of the latest trends and innovations
For the four days of the event, the key voices in the digital world and this industry will be providing live coverage of the latest trends and innovations in Spanish and international design. A different and direct way of delivering the exhibition experience to professionals in interior design and the contract sector and to specifiers and specialist retailers.
As a result of the success achieved last year, this strategic collaboration is being strengthened, with the aim of amplifying the fairs’ digital impact whilst adapting to the new profile of the professionals who visit, who are increasingly connected and visual and include ever more specifiers. For Feria Valencia, this means it is consolidating its role as the industry’s foremost event whilst investing in a more cutting-edge type of promotion that is in line with the new business ecosystem.
The lead players in what is one of the most disruptive and inspiring strategies in the world of Spain’s trade fairs are:
Patricia Herrero, handle @lovinhope__
Hers was the Hábitat and Textilhogar ambassador profile that was the best and most widely received last year. Creative, passionate about interiors and revealing a special sensitivity in the way she transforms spaces, she loves to design unique settings, combining aesthetics, functionality and warmth. In her projects Patricia shares advice, ideas and decorating hacks that inspire both professionals and lovers of interior design. In each one she expresses her personal take on interior design, always adding her distinctive touch, which is, in turn, always in tune with the latest industry trends.
Solange Van Dorsen, handle @sol_van_dorssen
A stylist specialising in decor who works in the world of publishing (El Mueble magazine, RBA group…) and advertising as well as dressing private homes via her “Dress Your House” service, Solange also collaborates with interior design/architecture practices to provide that “final layer” as projects come to an end and to create settings for showing products made by different industry operators. She loves things that are pretty and inspirational and is a firm believer in the idea that a person’s home is their refuge and the place where they should feel most ‘at home’!
Estela López, handle @decoandliving
Estela loves creating spaces that are harmonious, elegant and warm, making every corner work to its full potential. Informed by the philosophy ‘simple is best’, her spaces are perfectly in balance. She uses natural, artisan materials such as wood, and textures and finishes that exude infinite serenity. She specialises in residential family homes in Madrid and second homes in the Valle de Arán and Cádiz.
Macarena Gea, handle @macarenagea
An architect, interior designer and event organiser with more than 15 years’ experience, Macarena has managed to combine her technical training with a painstaking, beautiful, recognizable and personal style. On her social media platforms, she shares a universe where design, architecture, fashion and lifestyle are expressed with elegance, functionality and authenticity. She is the perfect link between the world of professional design and the general public. Her ability to articulate values such as quality, sustainability and attention to detail make her a fantastic promoter of Spanish design and the brands that represent it, connecting an informed and emotionally involved audience with the world of design.
Involving exhibitors
Conceived and developed by specialist influencer marketing agency Doublecheck, the project is a novel, efficient way of connecting the whole fair environment with the most active online audiences and with industry professionals. Doublecheck will be coordinating the content-creation initiatives devised by both the fair organisers and the exhibitors to extend and improve their coverage and impact online.
