After nearly a decade since its celebrated debut, SUGO returns to international trade fairs with Awakening, a collection that honors its roots in sustainability, timeless design, and originality while opening a new chapter, a new beginning.
This collection invites reflection on the past and present, encompassing emotions, experiences, and the need for empathy toward others and the environment.
Each rug is woven by intertwining craftsmanship with contemporary innovation, using natural and sustainable materials such as cork, mediterranean wool, recycled cotton, and raw linen. The sustainable materials and proudly Made in Portugal speak for themselves.
The collection draws inspiration from the effortless elegance and relaxed Mediterranean lifestyle and our authentic seaside Alentejo. Raw and neutral tones evoke sandy desert beaches, sun-washed walls, rugged cliffs, and organic textures, while delicate details enhance their timeless simplicity. In contrast, pieces with bold patterns and striking color combinations bring a cosmopolitan energy celebrating contemporary city living, where culture and design meet everyday life with warmth and personality.
For Susana Godinho, the creative mind behind the brand, inspiration often comes from resilience and, above all, the rug’s final destination, the space where it will live and the story it will tell to its owner, friends, or guests.
Handwoven rugs are unique, whether designed for the floor or as art wall pieces. SUGO works on projects of all scales, from residential interiors to large-scale commercial spaces such as hotels, always staying true to the brand’s concept of emotional, sustainable craftsmanship.
For this collection, Awakening, the inspiration draws from all the journey of SUGO, revisiting and reinterpreting designs and textures that have defined the brand, including its pioneering work with cork, now reborn in a fresh vision that honors its path while looking forward with curiosity toward the future.