Feria Hábitat Valencia promotes its best ‘Made in Spain’ habitat offer in Milan
Feria Hábitat Valencia will be actively present next week in Milan within the ‘Salonis’ framework, one of the reference fairs in the habitat domain and which currently brings together many of the main world operators of the habitat sector. In this scenario, Feria Hábitat Valencia will present the quality ‘Made in Spain’ habitat showroom which will take the stage in September among world visitors and prescriptors, along with top international firms with major potential that will be in Valencia in September, and with which a series of interviews has been arranged.
Besides, the Spanish exhibitors at Milan –most of which will also exhibit in Valencia in September- will hand out promotional Feria Hábitat Valencia material to their own international visitors and buyers. This global action intends to transmit to world markets the quality, creativity, innovation and design of the ‘Made in Spain’ habitat, at which the National Association of Industrial Furniture Exporters, Anieme, will actively participate with Feria Hábitat Valencia and will have its own stand in ‘Salonis’ in Milán.
‘Made in Spain’ habitat in the streets of Milan
Along with these specific activities in the Lombard Fair facilities of Rho Pero, Feria Hábitat Valencia will also carry out various activities in Milan itself. An agreement has been reached with the main hotels in Milan for international buyers who will attend the ‘Salonis’ so that those who stay at these hotels will receive a promotional Feria Hábitat Valencia pack in their rooms. This task will be carried out in collaboration with the prestigious magazine AD, one of the most influential publications in the world of design and which will back this initiative by including its latest issue in this promotional pack along with a Feria Hábitat Valencia catalogue and other material.
Besides, as from 14th April, the day the fair opens in Milan, Feria Hábitat Valencia will have a large group of publicity walkers who will walk around the city of Milan with the Feria Hábitat Valencia image. This ‘street marketing’ action is to take place in the main thoroughfares of Milan, the busiest places and in the smartest neighbourhoods of the city, such as Tortona, Porta Romana or Bovisa.
According to María José Guinot, Feria Hábitat Valencia’s Chair, the ultimate objective is to “be actively present in one of the events of international reference for habitat. The 2010 edition of Feria Hábitat Valencia is to be enormously attractive for international buyers and the most representative world habitat brand names. Many of them already know our fair, appreciate it and are aware that this September edition is to be a special one in which ‘Made in Spain’ habitat is to show its very best side, thus revealing our potential, creativity, innovation and quality to the world”.
Lighting, the main feature in Frankfurt
This series of activities in Milan is framed in Feria Hábitat Valencia’s broad strategy, that of being present in the target markets of this event with the intention to win top exhibitors like the visitors and buyers of special interest for ‘Made in Spain’ habitat. Indeed, this promotion in Milan practically coincides in time with another intense campaign in Frankfurt, that of the Light & Building Fair. This is where the lighting sector will be one of the most powerful sectors, and will also be at Feria Hábitat Valencia in September, and which is to likewise organize an intense presentation campaign of what will be on show in Valencia among the exhibitors and professional visitors at the Messe Frankfurt facilities.
Frankfurt and Milan are the latest promotion activities of a busy international campaign which has been ongoing since October and has taken Feria Hábitat Valencia 2010 to markets in Mexico, Hong Kong, Moscow, Dubai, Germany, Paris, Oporto and India. Over the next few weeks, this campaign will continue until the beginning of September and will promote the leading ‘Made in Spain’ habitat fair in New York, Turkey, Guinea, Saudi Arabia and Morocco.
These activities, along with the hard work of establishing national contacts between the Spanish habitat industry fabric and distribution channels implies that the expectations for the September fair in Valencia are really positive. Those in charge of this event are “reasonably optimistic” about the results and the scope of the next Feria Hábitat Valencia edition where the main objective is to help the Spanish habitat sector with its recovery process.